homepage redesign
A refresh of the KP.org homepage was needed due to low usage and an outdated look and feel. The new experience needed to provide easy access to sign-in, reinforce the strong KP brand, and allow prospective members to research potential plans.
Client
Kaiser Permanente
Category
User Experience, Visual Design, Navigation, Information Architecture
Delivered
https://kaiserpermanente.org
I led the homepage redesign and creation of a new section of the site called Why KP. I started by analyzing usage of the current experience and gathering business priorities. I used that data to guide a 12-week series of workshops to iteratively design the ideal homepage experience with all the key stakeholders on the project. I saw this project through from conception through development.
