Rebranding + Site Design
The SOAPnet television channel needed a rebranding and wanted to start with the digital channel before introducing on-air. SOAPnet.com needed to encompass shows, stars, and style streams of content and allow for sponsorship of each of the sections.
Client
SOAPnet
Category
User Experience, Information Architecture, Navigation, User Research
I created a phased solution that allowed for sponsorships to be turned on and off. When enabled, sponsored content could be seen on the article detail pages and was carried throughout the site in polls, videos, and tagged content.
Results &
Conclusion
- The site was completely overhauled to align with the new brand direction.
- The television network branding rollout followed shortly after the web release.